Tradeshows – Allegro Beverage Tue, 02 Jun 2026 14:30:47 +0000 en-US hourly 1 https://wordpress.org/?v=7.0.3 2ND WOFEX DRINKS + BAKES 2026 /2026/03/02/2nd-wofex-drinks-bakes-2026/ /2026/03/02/2nd-wofex-drinks-bakes-2026/#respond Mon, 02 Mar 2026 14:30:22 +0000 / From February 25 to 27, 2026, the World Trade Center Metro Manila once again transformed into a vibrant hub for innovation, craftsmanship, and industry excellence as WOFEX Drinks returned for another highly anticipated edition. As a dedicated platform under the World Food Expo (WOFEX), the event continues to spotlight the rapid growth of the beverage sector, bringing together key players in coffee, tea, milk tea, chocolate, cocktails, and specialty beverages, alongside suppliers of cutting-edge equipment, ingredients, and baking solutions.A major highlight of Allegro Beverage Corporation’s participation was the series of dynamic bar takeovers, where curated beverage stations were brought to life through immersive, hands-on experiences. These activations showcased how equipment, ingredients, and bar execution come together to elevate drink quality and customer engagement. Each bar takeover was thoughtfully designed to reflect versatility, efficiency, and creativity in modern beverage service.

Introducing Team Ichiban, Allegro’s dedicated showcase team, who brought these concepts to life throughout the three-day event. The team expertly demonstrated a range of premium machines, highlighting their unique features, precision, and reliability in high-volume and specialty beverage preparation. From espresso-based beverages to innovative signature drinks, each machine was presented not just as equipment, but as a complete solution for real-world café and business operations.

Throughout the event, Team Ichiban delivered consistently strong and engaging performances—executing drinks with speed, accuracy, and confidence while maintaining high standards of quality and presentation. Their ability to seamlessly operate different machines, adapt to live crowd demands, and maintain energy during peak hours reflected both their technical expertise and deep product knowledge.

 

Another highlight of Allegro Beverage Corporation’s participation at WOFEX Drinks 2026 was the day-to-day presentation of the Account Managers through a special segment called “Al-Tang-Mer-Hap” (Almusal, Tanghalian, Meryenda, Hapunan).

The segment showcased simple and creative beverage ideas inspired by everyday Filipino meals, highlighting how Allegro syrups can be used across different times of the day. Each presentation featured easy-to-prepare drinks that matched daily consumption moments—from refreshing morning beverages, to midday refreshments, afternoon treats, and evening indulgent drinks.

 

Through this activity, the Account Managers, Guianne Garcia,  Kheyren Villaluna, Abigail Balingit, and Patricia Polintan demonstrated how versatile and practical Allegro products are in creating menu options for different customer needs. The presentations were straightforward, engaging, and easy to understand, making it clear how the syrups can be applied in real café and foodservice settings.

Overall, the Al-Tang-Mer-Hap segment effectively showed the flexibility of Allegro syrups while allowing the team to connect with visitors through relatable and everyday beverage concepts.

Another special bar takeover featuring Mr. Dan Tumbali from STI, one of the winners of the UNIBEVERAGE South Luzon Leg.

 

During the event, Mr. Tumbali showcased his award-winning beverage, bringing his UNIBEVERAGE-winning drink concept to a live trade show setting. The bar takeover allowed visitors to experience firsthand the creativity, skill, and innovation behind his signature creation, which was originally recognized during the competition.

 

Using Allegro equipment and ingredients, he demonstrated how his winning drink can be consistently prepared in a real-world café or beverage setup. The activity highlighted not only his talent as a student barista but also the practicality and commercial potential of his beverage concept.

 

The event was also made more meaningful through the support of valued brand partners and sponsors, including UCC, Destileria Limtuaco, and Summit, whose contributions helped elevate the overall booth experience and enriched the beverage offerings presented throughout the three-day exhibition. Their presence further strengthened the collaborative spirit of the industry and highlighted the importance of partnerships in driving beverage innovation forward.

Overall, WOFEX Drinks 2026 delivered a wide range of engaging and impactful activities that showcased the strength and versatility of Allegro Beverage Corporation. From immersive bar takeovers and live machine demonstrations.

 

Visitors were able to experience firsthand product demonstrations, interactive tasting sessions, bar operations, and real-time beverage preparation using Allegro’s equipment and ingredients. These activities provided valuable insights into menu development, machine functionality, and real-world applications for cafés, restaurants, and beverage businesses. Beyond the showcases, the event also served as a strong platform for learning, networking, and collaboration—bringing together industry professionals, partners, and aspiring entrepreneurs in one dynamic space. As WOFEX Drinks 2026 comes to a close, Allegro Beverage Corporation extends its appreciation to everyone who visited and supported the booth throughout the event. The journey, however, does not end here.

 

We invite you to continue being part of the Allegro experience in the next WOFEX journey—where new innovations, bigger activations, and more exciting beverage experiences await. See you at the next WOFEX!

 

#AllegroBeverage #BrewingNewOpportunities #WOFEXDrink2026

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WOFEX DRINKS + BAKES 2025 RECAP /2025/04/16/wofex-drinks-bakes-2025-recap/ /2025/04/16/wofex-drinks-bakes-2025-recap/#respond Wed, 16 Apr 2025 06:57:34 +0000 /
From March 27 to 29, 2025, the World Trade Center Metro Manila became the stage for the very first edition of WOFEX Drinks + Bakes, a newly launched concept under the prestigious World Food Expo (WOFEX). This marked a significant expansion for WOFEX, as it introduced a dedicated platform that focused exclusively on the booming beverage and baking industries.

This groundbreaking event brought together a wide array of local and international exhibitors, suppliers, and industry experts specializing in coffee, tea, milk tea, cocktails, specialty beverages, as well as baked goods, pastries, desserts, and baking equipment.

With the rapid growth of cafés, bakeries, and beverage-focused businesses across the country, WOFEX Drinks + Bakes provided a timely and targeted venue for professionals and entrepreneurs to discover the latest innovations, source new products, and connect with potential partners.

Attendees had the unique opportunity to join live demonstrations and hands-on workshops led by UCC Champion Mr. Shao Sing Lin, who conducted a three-day Latte Art Sessionduring the event. On Day 1, he focused on the fundamentals of latte art, emphasizing the importance of using fresh milk and mastering the essential techniques to create well-balanced designs. Day 2 shifted the spotlight to non-dairy alternatives, as Mr. Lin guided participants through a Basic Milk Latte Art workshop using NOBO and OATSIDE. He shared methods on how to achieve quality latte art even without traditional dairy, catering to the growing demand for plant-based options. On his final day, Mr. Lin presented a Pro Tips Latte Art Session, where he unveiled his three award-winning latte art designs. He also offered invaluable insights and preparation strategies for aspiring baristas aiming to compete in latte art competitions, sharing expert tips that helped elevate his own success on the global stage.

The event also welcomed several guest baristas and café owners who showcased their signature drinks.

  • Mr. Christian Lanuzo from Marriott Hotel presented his creations: Queen of Hills Berries and Burnt Basque Latte.
    Mr. Aaron Dela Cruz, owner of Toravare, featured his signature Americano Con Pana.
    Mr. Paul Evangelista, owner of Beanstro, introduced his Beando Cacao.
    Mr. Angel Roland Villena from Aroma Coffee shared his signature Apple Jack.

Each guest brought a unique blend of flavor and creativity, adding depth to the event’s beverage showcase.

In the three (3) days tradeshow, the very own Beverage Specialist of Allegro, Mr. Kent Alvarez presented a Drink & Pairing Experience: A Polysensory Journey. Featuring 1883 Syrups and a special partnership with Puratos, this guest shift will offer an immersive polysensory experience, where expertly crafted beverages meet artisanal baked creations by Chef Marc. Each pairing is designed to highlight the harmony of flavors, textures, and aromas, elevating the tasting journey.

Wrapping up an unforgettable event on a high note — we’re thrilled to take home the 𝐁𝐞𝐬𝐭 𝐁𝐨𝐨𝐭𝐡 𝐚𝐰𝐚𝐫𝐝!
Huge thanks to everyone who stopped by and made memories with us. You helped make this experience truly special!
Stay connected and see what’s brewing next.
Follow @allegrobeverage for the latest updates, behind-the-scenes moments, and more exciting highlights!

 

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